Celebrate 30 Years of Pokémon at SM Supermalls: The Philippines Welcomes Its First-Ever Pokémon Center POP-UP STORE
Pokémon fans across the Philippines have plenty to look forward to as SM Supermalls officially partners with Pokémon for one of the franchise's biggest celebrations yet. In honor of Pokémon's 30th Anniversary, SM Supermalls will host a nationwide celebration featuring exclusive experiences, interactive activities, and—most exciting of all—the first-ever limited-time Pokémon Center POP-UP STORE in the Philippines.
Running for six months from October 2026 to March 2027, "Celebrate 30 Years of Pokémon at SM Malls" promises to bring Trainers of every generation together for a celebration packed with exclusive merchandise, gaming experiences, Pokémon Trading Card Game activities, and unforgettable moments.
The First Pokémon Center POP-UP STORE Arrives in the Philippines
For the first time ever, Filipino Pokémon fans will have the opportunity to visit an official Pokémon Center POP-UP STORE, opening exclusively at SM Mall of Asia.
The limited-time store will be open from October 2026 until January 2027, giving fans several months to experience one of Pokémon's most iconic retail destinations without leaving the country.
Visitors can look forward to an extensive lineup of official Pokémon merchandise, including:
Exclusive Pokémon Center Original products
Pokémon Trading Card Game products
Popular Pokémon plushies
Collectibles and accessories
Exclusive 30th Anniversary commemorative merchandise
Beyond shopping, the POP-UP STORE also offers interactive experiences for Trainers of all ages. Guests can participate in Pokémon Trading Card Game tutorial sessions, making it easy for beginners to learn the game, while dedicated gaming stations will let visitors enjoy hands-on Pokémon experiences during their visit.
Whether you're an avid collector searching for exclusive items or a longtime fan hoping to bring home official Pokémon merchandise, the POP-UP STORE is set to become one of the country's biggest Pokémon attractions of the year.
A Six-Month Pokémon Celebration Across the Philippines
The excitement doesn't stop at SM Mall of Asia.
As part of the anniversary festivities, SM Supermalls will launch the "Celebrate 30 Years of Pokémon at SM Malls" caravan, bringing Pokémon-themed experiences to multiple locations nationwide from October 2026 through March 2027.
Participating malls include:
SM Mall of Asia
SM East Ortigas
SM Southmall
SM North EDSA
SM Marikina
SM Seaside Cebu
SM Davao
SM CDO Downtown
This nationwide celebration ensures that Trainers from Luzon, Visayas, and Mindanao can join the festivities and experience Pokémon's milestone anniversary closer to home.
Interactive Activities for Every Trainer
The mall caravan offers something for everyone, whether you're a seasoned Pokémon Trainer or discovering the franchise for the first time.
Visitors can browse licensed Pokémon merchandise and collectibles while enjoying a variety of free activities throughout the event.
Highlights include:
Free Pokémon Trading Card Game tutorials through the New Trainer Journey
Hands-on gameplay sessions featuring Pokémon Pokopia and Pokémon Champions on the latest Nintendo Switch 2
Opportunities to experience Pokémon Mezastar
Exclusive event giveaways, including Pokémon paper sun visors and collectible stickers
Meet-and-Greet sessions with beloved Pokémon characters
Pokémon-themed decorations and giant inflatables perfect for memorable photo opportunities
The celebration transforms participating SM malls into vibrant Pokémon destinations where families, friends, collectors, and Trainers can come together and celebrate the franchise's enduring legacy.
Exclusive Anniversary Rewards
Fans can also take home a special keepsake from the celebration.
Shoppers who make a minimum single-receipt purchase of PHP 3,500 during the promotional period will have the opportunity to receive a limited-edition Pokémon 30th Anniversary tote bag, while supplies last.
More details regarding the promotion and redemption mechanics are expected to be announced at a later date.
A Milestone Celebration for Filipino Pokémon Fans
For nearly three decades, Pokémon has inspired generations through its video games, animated series, Trading Card Game, and unforgettable characters. The arrival of the country's first Pokémon Center POP-UP STORE, combined with a nationwide mall celebration, marks one of the biggest Pokémon events ever held in the Philippines.
Whether you're hunting for exclusive collectibles, learning the Pokémon Trading Card Game, trying the latest Nintendo Switch 2 titles, meeting your favorite Pokémon, or simply celebrating childhood memories with family and friends, "Celebrate 30 Years of Pokémon at SM Malls" offers an experience worthy of Pokémon's milestone anniversary.
Beginning this October, Trainers across the Philippines are invited to celebrate 30 incredible years of adventure, friendship, and discovery—only at SM Supermalls.
The adventure continues, and the celebration is just getting started.
Celebrate the world of Pokémon to the
max in the Philippines at your most loved SM Supermalls. For more news, visit www.smsupermalls.com or follow @smsupermalls
on social media.
*Stay tuned for future announcements
for more details.
Copyright Information
©Pokémon. ©Nintendo/Creatures Inc./GAME
FREAK inc.
TM, ®, and character names are trademarks
of Nintendo.
Pokémon and Nintendo Switch are trademarks
of Nintendo.
The Pokémon Company
The Pokémon Company was established to
manage the Pokémon brand. Currently, the company develops and produces video
games, which is where Pokémon originates, as well as trading card games,
animated TV series and movies, merchandise, tie-up promotions, events, and the
Pokémon Center, directly managed Pokémon shops.
What’s Pokémon?
Pokémon are fascinating creatures
harboring a myriad of mysteries. Pokémon began with the Pokémon Red and Pokémon
Green video games launched in Japan in 1996 for the Game Boy platform.
Among the factors that have contributed to Pokémon’s success are the sheer
enjoyment of capturing and raising Pokémon as a collection, and the
opportunities Pokémon creates for communication through trading with other
players or competing against them. Today, thanks to its amazing expansion into
the realms of trading card games, TV anime, film, apps, merch and so much more,
Pokémon is a name known and loved all around the world.
SM Supermalls
SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.
As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.
#GalaToTheMax
For more news, visit www.smsupermalls.com or follow @smsupermalls on social media.


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